Work through the following tasks to complete your case study on the Daily Mail and specifically the 31 January edition of the newspaper.
Daily Mail analysis: Friday 31 January 2020
Use your notes from the lesson to answer the following questions - bullet points/note form is fine.
1) What is the front page story on the 31 January 2020 edition of the Daily Mail and how is it presented?
Brexit has finally happened
- British flag for patriotism
- image of the White Cliffs of Dover - patriotic symbol of victory
- there's only one news story on the cover - hinting at the importance of this event
2) From your analysis in class, what other stories and topics are covered in this edition of the Daily Mail? Focus on the following pages:
2) From your analysis in class, what other stories and topics are covered in this edition of the Daily Mail? Focus on the following pages:
- Page 2-3
- Page 4-5
- Pages 6-7
- Page 8-9
- Pages 38-39
- the news shifts from hard to soft as you progress through the edition
- classic newspaper colour scheme (black+white) with occasional hints of blue, yellow, and red to highlight things
- Serif font for a classic look, easy to read, reinforces the older readership requirements
- images all pertain to a strong national affiliation with a right-wing bias - images seem, to dominate the page's content suggesting an intentional emphasis
- the pull out quotes also affirm the newspaper's political stance
- news values: familiarity; Brexit concerns the UK, ambiguity; we wanted it to happen but didn't know when it was actually going to be decided
- use of red implies that readers should pay attention to this
4) Narrative: How is narrative used in this edition of the Daily Mail? Look at the selection of news: is there an ongoing narrative? How is narrative created by the paper to engage an audience?
- Brexit's ongoing narrative refers to the impacts it'll have on Brits and what readers could;d expect in the coming months and years
- a pro-right wing narrative is supported by the inclusion of mainly Tory politicians, including Farage
- right at the end there isn't much to do with Brexit, it just transitions into the gossip and lifestyle section
5) Ideology and audience: What ideologies are present in the newspaper? Is the audience positioned to respond to stories in a certain way?
5) Ideology and audience: What ideologies are present in the newspaper? Is the audience positioned to respond to stories in a certain way?
- capitalist right wing ideologies
- a majority of the Daily Mail's readers lean towards the right of the political spectrum
- use of striking, often controversial quotes suggest a clickbait tendency for the editors
Factsheet 175 - Case Study: The Daily Mail (Part 1)
Read Media Factsheet 175: Case Study: The Daily Mail (Part 1) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).
1) What news content generally features in the Daily Mail?
Factsheet 175 - Case Study: The Daily Mail (Part 1)
Read Media Factsheet 175: Case Study: The Daily Mail (Part 1) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).
1) What news content generally features in the Daily Mail?
lifestyle, politics, gossip, a blend of hard and soft news, British interests, anti-Labour columnists
2) What is the Daily Mail’s mode of address?
outspoken, hyperbolic, expresses fustration of readers, simple sentence structures
3) What techniques of persuasion does the Daily Mail use to attract and retain readers?
3) What techniques of persuasion does the Daily Mail use to attract and retain readers?
practical (bribery), emotional(reducing or instigating fear), association (celeb endorsement)
4) What is the Daily Mail’s editorial stance?
4) What is the Daily Mail’s editorial stance?
81% of the UK public say that DM is right wing, 44% say it;s very right wing
5) Read this brilliant YouGov article on British newspapers and their political stance. Where does the Daily Mail fit in the overall picture of UK newspapers?
5) Read this brilliant YouGov article on British newspapers and their political stance. Where does the Daily Mail fit in the overall picture of UK newspapers?
The DM is seen as very right wing, compared to the Guardian, it's on the opposite end of the spectrum
Factsheet 177 - Case Study: The Daily Mail (Part 2)
Now read Media Factsheet 177: Case Study: The Daily Mail (Part 2) and complete the following questions/tasks.
1) How did the launch of the Daily Mail change the UK newspaper industry?
Factsheet 177 - Case Study: The Daily Mail (Part 2)
Now read Media Factsheet 177: Case Study: The Daily Mail (Part 2) and complete the following questions/tasks.
1) How did the launch of the Daily Mail change the UK newspaper industry?
Harmsworth introduced new technologies into the production
process. He raised revenue from carefully targeted marketing and
developed national distribution on a larger scale than previously
existed.
He also added a smaller section called 'Tit-Bits' which featured stories you'd find on a magazine, making the newspaper industry a little more accessible
2) What is the 'inverted pyramid of journalism' and why is it important to the way the Daily Mail and Mail Online presents news?
presenting the most important news first so that readers can digest information quickly, it'll be important to the DM as they want to push forward their ideologies and values as fast as they can so that the reader can be more passive in their consumption
3) What company owns the Daily Mail? What other newspapers, websites and brands do they own?
3) What company owns the Daily Mail? What other newspapers, websites and brands do they own?
DGMT:
Daily MaiL, Mail on Sunday, MailOnline, Mail Plus, Metro, Metro.co.uk, Mail Today
4) Between 1992 and 2018 the Daily Mail editor was Paul Dacre. What does the extract from Dacre’s speech on the freedom of the press tell us about his ideological position?
The press should have more freedom because they contribute to an important part of societal function
5) What is Dacre’s view on the BBC?
5) What is Dacre’s view on the BBC?
The BBC holds too much power and the TV section holds more power than any press segment in the UK, it's necessary for the BBC to act as a PSB but we need more diversity in broadcast journalism
6) Look at the right-hand side of page 4. Why is the editor of a newspaper so important?
6) Look at the right-hand side of page 4. Why is the editor of a newspaper so important?
News is a creation of a journalistic process and therefore it
is a commodity.
the way that the gathered information is presented has a massive impact on the circulation and readership
7) Why did Guardian journalist Tim Adams describe Dacre as the most dangerous man in Britain? What example stories does Adams refer to?
He has the power to influence readers which then affect political events
8) How does the Daily Mail cover the issue of immigration? What representations are created in this coverage?
8) How does the Daily Mail cover the issue of immigration? What representations are created in this coverage?
- DM is anti-immigration and uses them as scapegoats for major external threats to the UK
9) How did the Daily Mail cover the murder of MP Jo Cox?
9) How did the Daily Mail cover the murder of MP Jo Cox?
but failures in the social services that led to his depression going untreated. (The Mail subsequently, in November, shamefully, reported news of Mair’s conviction for the only murder of a sitting MP this century on page 29 of the paper, making the case that his motivation appeared to be that “he feared losing his council house to an immigrant family”).
10) What was Dacre’s position on Brexit?
although he agreed with the ethics of Brexit, he thinks that the way that the Tory government handled this situation is extremely problematic.
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