This article suggests violent behaviour is down to just 20 mins of gaming which is directly influencing young people. This agrees with the needle model as it shows that the audience are being injected and fed this info/images and we are just taking them in without really processing them and actually considering the consequences that will follow.
2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page?
This may suggest that these children, who have been surrounded by tech for their whole life, have been fed these stories of hacking and now he is emulating those past stories by committing the same crime.
1) Summarise the two-step flow model. In your opinion, is the two-step flow theory still relevant today?
The theory, first suggested in the 1940's, suggests that it is not only the producers of the work who influence audiences, it is also with celebrities. They are known as 'opinion leaders' and they have the ability to change a persons mind about something using their influence as well as incorporating the needle model. It s very relevant today as we have social media through which millions of people have their opinion altered by a certain person in power or a famous celeb.
2) How does this YouTube blogger fit into the two-step flow model?
He fits in as he promotes products as well as gives his own opinion on it. He tries it on and makes for quite an entertaining video for the target audience. He uses the product as well as his large following to persuade audiences a certain brand or look is the one to follow.
3) How this this Telegraph feature on Britain's most popular tweeters fit the two-step flow model? Do you think these accounts genuinely have an influence over their audience?
These accounts are mainly just celebs who have a HUGE following and use that to promote any commercial product or to endorse a product. This is following the model as they use their social power, namely through social media to express views or to promote something.
4) Read this BBC profile of Jamal Edwards. How does Jamal Edwards link to the two-step flow model?
He links to the model as he runs a music company which also uses radio. This radio is a key factr to reaching audience. He also says he is friends with Richard Branson so he uses his power and popularity to sell as well which uses the model as he uses Branson's social power.
Diversion: Family Guy - this provides viewers with a fictional narrative in which they can emotionally invest in characters which they find funny or worthwhile. This is a comedy so the characters would look un humanlike and rather cartoon like.
Personal Relationships: Eastenders - we are immediately drawn to make a connection with people in soap operas as they have a deliberate type of personality to play and to socialise with the audience. We might feel scared or worried for this perosn below.
Personal Identity: Goodness Gracious Me- This show shows immigrants coming to England and managing with the certain differences with life from back home. It is a comedy which allows people of the Asian background to associate and relate with the actors/characters.
Surveillance: BBC News- People use this to get up to speed with current affairs and to be educated on the developing world.
1) Do you agree that audiences have become dependent on the media? What evidence or examples can you provide to support your view?
People such as young adults find it easier to find news on their phone rather than the news on TV, this is normally done through Twitter or Facebook. Audiences become dependant on the media as it is such an integral part of their life and it is only a tap away on their phone.
2) How has the growth of new and digital technology in the last 15 years changed people's dependency on the media? Is this a new problem?
This is what i mentioned above. I think that people have so much access to SM that it almost becomes the norm and the passive audience takes the info that they are given by cookie adverts rather than get adverts in real life. This increasing connectivity shows that one day print and broadcast media could become obsolete.
3) Reflecting on your own media use, how does your media consumption impact on your emotions? Does the media have an overall positive or negative impact on your health and wellbeing? Why?
The more i use SM, the more I feel connected with the people I care about (DM Messages). The media used in film and TV might influence my mood depending in the genre that I watch. I will relate to it more if it a Personal Relationship or a Personal Identity media text.
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