The psychographic group you are researching: Mainstreamers
Introduce your example couple that represents your group:
1) Make up their names:
Kevin and Julie
2) Where do they work/study?
Julie- receptionist at a spa
Kevin- security guard at Disney
3) What do they do in their spare time?
Julie- runs Bible study
Kevin- bakes with son
Now suggest their media consumption:
Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
Kevin mainly reads the Sun and TechGadget to get all his information.
Julie reads Massage Monthly as well as Pleasure Paper due to her profession.
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
They both watch Gogglebox as well as DIY SOS. Their favourite film is Love Actually.
Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
Kevin- Laptop and latest iPhone
Julie- Latest iPhone and Kindle
They Skype their son who now lives abroad.
They use all forms of Social Media and also they run a family YouTube channel which they have 30,000 subscribers on.
Which psychographic group do you feel best fits YOUR lifestyle and personality? Explain how and why you made your decision and provide evidence justifying this.
I consider myself to be an Explorer as I like trying new products to compare them to the ines that I currently use right now. I have owned a Ferrari watch for the last 3 years but I tried a new British and German watch company and now I prefer the latter more. This is also supported by the time I changed streaming platforms from Sky Go to Amazon Prime.
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