Y13 Baseline assessment: Learner response

  1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Strong response to the extended question with clear knowledge and understanding of the impact of digital media and its influences on the relationship between producers and audiences. 

Frequently reference both magazine CSPs and how they have retained loyal audience during digital transformation.

EBI: You need to focus on your structure and theory specific explanations when it comes to long answer questions

- Q2: Draw conclusions and judgements on effects theories is often discredited. Also consider rivalry of media industries

- Q3: Better sentence opening for thesis statement

2) Focusing on the BBC Life Hacks question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas.

Life Hacks lets people know how to deal with certain situations in life. Debt, relationships and gender identity. 

They also inform people how to react to certain situations they may not know how to navigate. These topics are not shared socially due to a 'taboo' stigma.

Entertainment comes in the form of their playlists of music.

3) Question two asked you how useful media effects theories are in understanding the audience response to War of the Worlds. Complete the following:

• Gerbner's Cultivation theory: useful or not useful? Why?
• Frankfurt School's Hypodermic Needle model: useful or not useful? Why?
• Stuart Hall's Reception theory: useful or not useful? Why?

Hypodermic needle: 

This being one of the first audience theories to gain traction, this was initially supported by everyone. As the two step flow model started to become common knowledge, people started to decredit the hypodermic needle theory because it assumed that all the people were passive consumers which turned out to be wrong.

4) Write a full essay plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:

• Introduction: Both industries have been successful in transferring to digital platforms which in return causes the products to become more widely used by their target audience.

• Paragraph 1 content: explaining the audience features of MH, applying B&K uses and gratifications theory, demographic and physcographic 
• Paragraph 2 content: explaining the industry with MH being a part of a conglomerate so they have more chances of success in the digital world
• Paragraph 3 content: the demographic and interests of the average OC reader revolves around feminism
• Paragraph 4 content: OC is a part of an independant
• Conclusion: feminism vs masculinity

5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exams in June.

- Structure of extended questions

- Applying theory properly 

- knowing how to write without waffling