MIGRAIN Assessment 3 - Learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

17 - A

Both fantastic responses which confidently analyse the 'unseen' media product applying and evaluating key theories that comment on gender representations within the media.

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

7/8 - more media terminology needed 
10/12 - discuss other campaigns against point

3) For Question 2 on the social and cultural contexts of gender representations, identify three potential points in the mark scheme that you didn't include in your answer.

The ‘Good girl’ / ‘Bad boy’ campaign that strongly reinforces classic gender stereotypes
contrasts with recent campaigns such as Gillette’s ‘Boys will be boys’ advert that went viral

for attempting to challenge toxic masculinity.

The campaign reinforces Judith Butler’s work in Gender Trouble – particularly the idea that
gender is culturally and socially constructed – not ‘natural’. The construction of the adverts
supports Butler’s idea that we are conditioned to adhere to social norms – both in terms of

gender roles and heterosexuality.

relation to figure 1:
The Carolina Herrara advertising campaign reflects a more traditional approach to
representation than found in many modern campaigns. This perhaps reflects the recent
cultural backlash against ‘woke’ or ‘PC’ (politically correct) causes as evidenced by right-wing

political campaigns such as Trump or Brexit.

4) Having read the whole mark scheme, pick out one media theory that you didn't include in this assessment and summarise it briefly here so you can use it confidently in future.

Butler's Gender Trouble - our gender identity is constructed socially and culturally, also through micro-rituals.

5) Based on your experience in this assessment, identify three aspects of Media (e.g. skills/particular theories/examples) that you need to work on for your next assessment.

I need to work on semiotics and how to FULLY read and analyse an image.

Butler's Gender Trouble is a theory I forgot to add as I didn't thunk that it reinforced dominant patriarchal and heterosexual stereotypes.

For Q2 I could have added real life examples/initiatives that go against the idea of equality such as Brexit, Trump or Gillette.