1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'
We act like the person that we want to be seen as.
Where you think yourself to be in society is what you think you are.
Wanting something makes you like it.
You are your own and unique identity.
You associated yourself with a brand and agree with their outlook on society.
The internet influences various aspects of your identity.
2) List three brands you are happy to be associated with and explain how they reflect your sense of identity.
Omologato Watches - uniqueness and inclusvity
DRIVETRIBE - Expressing your interests.
Dr Organic - good for the environment
3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?
We are more drawn to things that are 'in fashion' rather than buying what we feel comfortable with. I think this is true as more and more big retailers are using the idea that looks are better than quality to increase sales.
We act like the person that we want to be seen as.
Where you think yourself to be in society is what you think you are.
Wanting something makes you like it.
You are your own and unique identity.
You associated yourself with a brand and agree with their outlook on society.
The internet influences various aspects of your identity.
2) List three brands you are happy to be associated with and explain how they reflect your sense of identity.
Omologato Watches - uniqueness and inclusvity
DRIVETRIBE - Expressing your interests.
Dr Organic - good for the environment
3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?
We are more drawn to things that are 'in fashion' rather than buying what we feel comfortable with. I think this is true as more and more big retailers are using the idea that looks are better than quality to increase sales.
4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.
He states that "The media saturated society perceives the world through the spectrum of social media platforms" which softens the reality of what actually happens in real life. The media can construct hwo we see the world as a whole due to how dependent we are on social media and the internet. This can be done via news or spreading certain ideologies.
5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?
No because i state on my socials to not take me too seriously so people would know when I am joking. It is usually constructed through products i consume online.
6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?
Yes if it means that technology will be more accessible and easier to use as well as more suited to my preferences.
Task 2: Media Magazine cartoon
Now read the cartoon in MM62 (p36) that summarises David Gauntlett’s theories of identity. Write five simple bullet points summarising what you have learned from the cartoon.
- Mass media has opened us to a wider range of ways that we choose representing ourselves
Task 3: Representation & Identity: Factsheet blog task (72)
1) What is collective identity? Write your own definition in as close to 50 words as possible.
2) Complete the task on the factsheet (page 1) - write a list of as many things as you can think of that represent Britain. What do they have in common? Have you represented the whole of Britain or just one aspect/viewpoint?
- London
- Black cabs
- Union Jack
- Tea
- Crumpets
- The Royal Family
I think as a Brit I have included my own view as well as the view that non-British people have of the UK
I think I've just used more than one viewpoint as it;s not only my viewpoint
3) How does James May's Top Toys offer a nostalgic representation of Britain?
It was broadcasted on the BBC - Britain's oldest and most traditional PSB. It doesn't only focus on how the toys are made but he shows the history behind certain components of the toy such as the history of the race track.
It also makes older people remember their childhood when they had these toys which creates a collective identity - leaving all the people who didn't have the toy left out.
4) How has new technology changed collective identity?
It makes it easier for people to find things they would relate to and therefore establish a collective identity with it such as YouTube creators and their audiences.
5) What phrase does David Gauntlett (2008) use to describe this new focus on identity?
"interpretive community"
6) How does the Shaun of the Dead Facebook group provide an example of Henry Jenkins' theory of interpretive communities online?
If one person learns a new word, they share it and other people relate with that person. This is an example of Jenkins' theory as it's like a networked connection between users to relate to thing they associate a collective identity with.
He states that "The media saturated society perceives the world through the spectrum of social media platforms" which softens the reality of what actually happens in real life. The media can construct hwo we see the world as a whole due to how dependent we are on social media and the internet. This can be done via news or spreading certain ideologies.
5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?
No because i state on my socials to not take me too seriously so people would know when I am joking. It is usually constructed through products i consume online.
6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?
Yes if it means that technology will be more accessible and easier to use as well as more suited to my preferences.
Task 2: Media Magazine cartoon
Now read the cartoon in MM62 (p36) that summarises David Gauntlett’s theories of identity. Write five simple bullet points summarising what you have learned from the cartoon.
- Mass media has opened us to a wider range of ways that we choose representing ourselves
- Audiences have become more active with the rise of technology
- people enjoy it when representations are flawed or misrepresented
- Gauntlett's theory doesn't differentiate from males and females
- technology makes us more self analytical
- people enjoy it when representations are flawed or misrepresented
- Gauntlett's theory doesn't differentiate from males and females
- technology makes us more self analytical
Task 3: Representation & Identity: Factsheet blog task (72)
2) Complete the task on the factsheet (page 1) - write a list of as many things as you can think of that represent Britain. What do they have in common? Have you represented the whole of Britain or just one aspect/viewpoint?
- London
- Black cabs
- Union Jack
- Tea
- Crumpets
- The Royal Family
I think as a Brit I have included my own view as well as the view that non-British people have of the UK
I think I've just used more than one viewpoint as it;s not only my viewpoint
3) How does James May's Top Toys offer a nostalgic representation of Britain?
It was broadcasted on the BBC - Britain's oldest and most traditional PSB. It doesn't only focus on how the toys are made but he shows the history behind certain components of the toy such as the history of the race track.
It also makes older people remember their childhood when they had these toys which creates a collective identity - leaving all the people who didn't have the toy left out.
4) How has new technology changed collective identity?
It makes it easier for people to find things they would relate to and therefore establish a collective identity with it such as YouTube creators and their audiences.
5) What phrase does David Gauntlett (2008) use to describe this new focus on identity?
"interpretive community"
6) How does the Shaun of the Dead Facebook group provide an example of Henry Jenkins' theory of interpretive communities online?
If one person learns a new word, they share it and other people relate with that person. This is an example of Jenkins' theory as it's like a networked connection between users to relate to thing they associate a collective identity with.
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