January Assessment LR

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
Q1 needs to be more specific with your subject specific terminology and what meanings may be implied for audiences by these. 

Q4 is really good but I still believe that you could be more evaluative of the theories in relation to the question. You clearly know all the theories but consider analysing the significance of these such as technopanics- being unregulated due to the nature of internet as a new media.

2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

Include for AND against arguments in Q4 with theories, not only opinions, supporting both sides of the argument. 

3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may also want to think here whether you had completed all the original blog tasks from last term before doing the assessment.

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4) Look at your answer for Question 2. Did you manage to write about three different strategies and three different benefits? It's vital you read the question and follow it exactly.

I didn't really explain the benefits in much detail as I could have. it's very important to explain why something is something.

5) Look at your answer for Question 3. Did you follow the question guidance and write about both the BBC and commercial broadcasters? What could you have added to this answer to reach a higher mark?

include opposite argument into effect, talk about more how commercial broadcasters make their money and why - linking the comparison.

6) Now look over your mark, teacher comments and the mark scheme for Question 4 - the 20 mark essay question on media effects theory. Write a new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples from the wider media. 

However, people's reactions to certain type of media can be positive. The two-step flow model suggests that it's not only the industry that effects consumer decisions, it's also people called 'opinion leaders' who have a great social impact, where they can express their views - biased or not.

However, the media is not all doom and gloom. Although the media is portrayed as a puppetmaster that plays with and takes advantage of our emotions in a negative way, it can make us feel happy at times. We can apply Blumer and Katz's theory of Uses and Gratifications. The way they categorised these types of shows are: Personal relationship, personal identity, diversion and surveillance. The first three are particularly important as they can make us feel very happy as they make us relate to a character or allow us to escape from our busy lives.