Factsheet #107 - Fandom
1) What is the definition of a fan?People who are devoted to a media text as opposed to simply consuming it.
2) What the different types of fan identified in the factsheet?
2) What the different types of fan identified in the factsheet?
Hardcore: someone who's extremely obsessed with the text
Newbie: Someone who just started to become a fan of a text
Anti-fan: Someone who hates the fans of a particular group, almost like a racist for this group
3) What makes a ‘fandom’?
3) What makes a ‘fandom’?
A group of people who share the same passion for a particular media text that want to talk about their interest in it and express themselves freely.
4) What is Bordieu’s argument regarding the ‘cultural capital’ of fandom?
The fans feel a certain sense of power and status with their chosen fandom, not just a preference that turns into a fandom.
5) What examples of fandom are provided on pages 2 and 3 of the factsheet?
5) What examples of fandom are provided on pages 2 and 3 of the factsheet?
Apple
Sherlock Holmes
Liverpool FC
Rocky Horror Show
Lord of the Rings
Family Guy
Game of Thrones
6) Why is imaginative extension and text creation a vital part of digital fandom?
6) Why is imaginative extension and text creation a vital part of digital fandom?
The digital fandoms use the original media texts and get creative with their interests. The fact that they create content online is not only for monetary gains but also explores the deep rooted values and conventions of that particular text such as shipping.
Tomb Raider and Metroid fandom research
Look at this Tomb Raider fansite and answer the following questions:
1) What types of content are on offer in this fansite?
Fan directories to different Tomb Raider websites including games and information such as bios and geography facts about the game itself, suggesting that fans spend a lot of tie maintaining these websites in order to keep them relevant and attractive.
2) What does the number of links and content suggest about the size of the online fan community for Tomb Raider and Lara Croft? Pick out some examples from this page.
The Tomb Raider community is vast and extensive,you can find out anything about the franchise in this website. There's fan fiction, Lego renditions of the game, online gaming platforms and even cosplay websites.
3) Scroll to the bottom of the page and look at the short ‘About me’ bio and social media updates. Is this a typical example of ‘fandom’ in the digital age? Why?
Yes because they use a social media platform that is the most popular right now. The creator of the site is a 'typical' gamer. However she does seem older than 30 so that could be a split from the norm of the average gaming age.
Now look at this Metroid fansite and answer the following:
1) What does the site offer?
Archives to content including podcasts, articles and games which relate to the Metroid franchise.
2) Look at the Community Spotlight page. What does this suggest about the types of people who enjoy and participate in fan culture?
These members look like hardcore fans because of their extensive knowledge about the franchise and they seem to like a specific character of section of the game which makes it an even smaller and niche topic for a fandom.
3) There is a specific feature on Metroid Prime 2: Echoes. What do the questions from fans tell you about the level of engagement and interest in the game and franchise from the fan community?
The younger fans are much more interested in the franchise now and are seeking new ways to increase their engagement with the game by asking for tutorial guides and just general trivia. The demographic are 10-25 year old males, supporting the entitles gamer view.
Henry Jenkins: degree-level reading
Read the final chapter of ‘Fandom’ – written by Henry Jenkins. This will give you an excellent introduction to the level of reading required for seminars and essays at university as well as degree-level insight into our current work on fandom and participatory culture. Answer the following questions:
1) There is an important quote on the first page: “It’s not an audience, it’s a community”. What does this mean?
Fandoms take each other in like a family, the more connected they are to the franchise, the closer they feel to each other because of their shared interest in that subject.
2) Jenkins quotes Clay Shirky in the second page of the chapter. Pick out a single sentence of the extended quote that you think is particularly relevant to our work on participatory culture and the ‘end of audience’ (clue – look towards the end!)
The end of audience debate is further supported by the inclusion of the fans actively blurring the lines between consumer and producer, creating a new field called 'inspirational consumers', adopting the role of an influencer. Often known as "connectors" they assume a more active role in the fandom and shape media flows, creating new constructed values and ideologies.
3) What are the different names Jenkins discusses for these active consumers that are replacing the traditional audience?
inspirational consumers
connectors
loyals
media actives
4) On the third page of the chapter, what does Wired editor Chris Anderson suggest regarding the economic argument in favour of fan communities?
Investing in niche fandoms is economically sound as the production costs would be low and the yield would be high due to the commitment of this small group of fans. Marketing costs are not needed because of the strong and closely-knit network of fans that share the same passion.
5) What examples does Jenkins provide to argue that fan culture has gone mainstream?
Star Wars, Star Trek, Harry Potter, Apple
6) Look at the quote from Andrew Blau in which he discusses the importance of grassroots creativity. Pick out a sentence from the longer quote and decide whether you agree that audiences will ‘reshape the media landscape from the bottom up’.
"This bottom-up energy will generate enormous creativity"
The fans that start as newbies or even hardcore fans will create content separate from the original producer and will sometimes generate just as much engagement as the text they are fans of. This one to many production could revive the media landscape to become more relevant to the younger generation.
7) What does Jenkins suggest the new ideal consumer is?
They "talk up the program and spreads word about the brand"
Jenkins suggests that the ideal consumer is always active and is finding new ways on how they can get more involved with the brand.
8) Why is fandom 'the future'?
Fandom is a test of commitment and passion and so in the next few decades, it'll be interesting to see whether it's enough to simply like a text. Fandoms could be the norm when liking something.
9) What does it mean when Jenkins says we shouldn’t celebrate ‘a process that commodifies fan cultural production’?
Big conglomerates will take advantage of the rise of fan culture and try to charge them money for their passion, they see that monetary gain will increase with the increasing number of hardcore fanbases online.
10) Read through to the end of the chapter. What do you think the future of fandom is? Are we all fans now? Is fandom mainstream or are real fan communities still an example of a niche media audience?
I don't really know if I'm even a fan of my chosen interests now. Liking something is one thing, dedicating your life to it is taking it further. I still think fandom has a few years until it becomes ultra mainstream but in the last few years we've seen the rise of fandoms like K-Pop and a few Netflix shows like Stranger Things and 13 Reasons Why. The online medium could accelerate the fandom movement and will definitely set the scene for decades to come. Some fandoms like motoring have been around for over half a century and still aren't exactly mainstream. It depends on the topic. But I think, with the right topic and the undying passion of fans, fandoms are definitely something to look out for.