Reading an image

RBK analysis:

The denotation of this ad is to promote identity and the trainer brand. The connotations behind this could be that the trainers help you find who you really are. More connotations include that this is a criminal endorsement.
The colours of this ad could suggest that the background/ethnicity does not matter when wearing Reebok trainers. The same could also be said for the lighting as the light is focusing on him which may connote that others are excluded from buying this item.
The framing of the text could separate the fact that he was a criminal but now he is rich and successful. The type of font also shows that these trainers are meant for people who want to buy into a luxury/sophisticated product.
The slogan is slightly bigger than the quote from 50 Cent which implies that identity means everything and that maybe your identity will come out whilst wearing the product.
The setting is in a dark room which blocks out the background. This shows again that background and other racial/cultural factors are irrelevant when wearing the products.

This advert clearly demonstrates that the person who wears this watch will become as crisp looking as Chris Hemsworth. The denotation of this advert is that a watch will not make you nervous, instead it'll make you confident. The possible connotations of this ad could be that when wearing this watch you could be less susceptible to pressure, as supported by the font #Dontcrackunderpressure which shows that this watch makes you concentrate really well. The colour to the advert shows that this is a very professional brand and the insinuations of the colour blue are crispness and cleanliness. The image of Hemsworth pointing at the consumer suggests that the watch is meant exclusively for us which makes us feel very special. Tag Heuer also use 'Star Power' to push a positive image so that more watches sell due to a particular celebrity endorsing it. In the blurry background, there is a spotlight which is shining directly on Hemsworth which shows that if you wear this product, it will make you stand out from the crowd, which uses the lighting to portray the unique feeling of wearing this product. This setting shows that Hemsworth just came off from a movie set as there are movie cameras which tell us even A Listers wear the watch, pushing the significance of the 'Star Image'. The target audience, who are young men, would buy this due to the image of the celebrity wearing the watch as Hemsworth is seen as an ideal man in today's society. The theme of blue and white shows that this is a very professional scene. The light is also shining onto the watch which shows also that this IS the watch for you and every other watch is meaningless.